About Us

Who are we?

Bull-it is a British, family-run brand dedicated to providing riders with kit unlike anything else. With decades of riding experience on both road and track, we understand what it takes to provide confidence-inspiring gear.

Bull-it is the in-house brand of Covec® Through the years we have continued to develop our materials specifically for the motorcycle industry. With riders’ safety as our main priority, an emphasis on abrasion resistance, low thermal transfer and longevity has ensured our jeans perform to the very highest standards.

We're not a marketing brand chasing trends. Everything we do is driven by innovation, engineering and real-world performance. When it comes to protection. there's no room for compromise.

Never standing still when it comes to innovation, since the introduction of EN17092 we have expanded our horizons, adding new recovery yarns to our denim to provide not only a jean that will perform, but a jean you’ll want to wear.

The Bull-it Trifecta

Our winning formula

We won't make you choose between style, comfort of protection - All three can be achieved in one jean, and we believe you should never have to compromise. Our three pillar design brings all three together in perfect balance, delivering jeans that look sharp, feel effortless, and protect when it matters most.

  1. Style

    Our jeans are stylish and road ready, with colour and fit options to suit every rider. Bull-it delivers a modern, tailored fit that holds its own off the bike, without sacrificing performance on it.

  2. Comfort

    We focus on protection without forgetting flexibility, you'll never feel stiff or restricted. We engineer stretch., breathability, and ergonomic design together so comfort never becomes the compromise.

  3. Protection

    Safety is our priority without losing material comfort and product style. We build our jeans with advanced protective fibres developed by Covec, engineered to outperform traditional aramid materials while remaining lighter and more flexible. The result is serious abrasion resistance without added bulk, so you keep the comfort and clean silhouette without compromising protection.