Built to Ride. Dare to Innovate.

There is no shortcut to evolution

Experience our range of UK premium motorcycle jeans. Made using
lightweight Covec® denim with RE ZRO® hip and knee armour, this all-new range pairs unparalleled rider comfort with class-leading protection.

Shop motorcycle jeans

Safety First

Built to protect the rider, our motorcycle jeans are made using COVEC denim renowned for its abrasion resistance and unparalleled RE ZRO armour.

British Brand

As a British, family-run and in-house brand of COVEC, we designed our motorcycle jeans based on innovation and not marketing, delivering real performance on every ride.

Trusted by Riders

Shaped by real feedback from our community, the COVEC materials allow our motorcycle jeans to perform wherever you take them, even the race circuit.

Keep the Ride going

Protect your Bull-it motorcycle jean by using the official Bull-it Reproofer Kit for wash and reproofing. The perfect companion to keeping your jeans fresh as the day you bought them and last that extra mile.