Technical riding jeans maker Bull-it recently reclassified its product range to help customers better understand the level of protection they can expect from Bull-it products and to point out the difference between products made using Covec™ fabric technology and those of its nearest competitors, Kevlar and Leather.

The new naming system uses "Slide Rating" or an "SR Scale" to indicate the minimum amount of time, based on testing, a rider can expect to slide in safety without the product's protection being compromised. Products in the SR4 range have an SR of at least four seconds while those in the SR6, six seconds. The top of the identification range is VoloCE™, which was the first denim product to achieve a CE level 2 approval with SR7 performance.

"The technical jeans market has become quite confusing for consumers, and we want to help them make informed decisions. Consumers have become accustomed to the name Kevlar, but Covec™, which we use in Bull-it Jeans, out-performs Kevlar in every test. The SR naming scheme is a simple way to show them exactly what they can expect from our products and help them to buy the right Bull-it product", explained Keith Bloxsome, CEO of Bull-it Jeans.

The protection in all Bull-it jeans comes from the liner made from Covec™. This fabric has been engineered to deliver superior impact abrasion and cut resistance. Thanks to its unique formula, the fabric does not degrade over time through exposure, which means that bikers can rely on the safety and performance of Covec™ for the lifetime of their Bull-it product.

For more information or to locate a retailer near you, visit bull-it.com